Big Santo Blog http://bigsanto.com/blog.html hourly 1 1970-01-01T00:00+00:00 RE: Take Control of Social Sharing http://bigsanto.com/pc_url_38135038 <p class="plain">big santo blog breaks down the simulation of a call to call action action buttons a technique that affordable top cv experts should also encompass when helping people aout on the various aspects to consider when writing a good cv</p> affordable top cv experts 2017-10-14T02:51:47-07:00 RE: Take Control of Social Sharing RE: A Rockin' New Text & Image Editor http://bigsanto.com/pc_url_38135037 <p class="plain">big santo blog breaks down the simulation of a call to call action action buttons a technique that [url=http://www.resumesplanet-uk.com/]affordable top cv experts[/url] should also encompass when helping people aout on the various aspects to consider when writing a good cv</p> affordable top cv experts 2017-10-14T02:49:55-07:00 RE: A Rockin' New Text & Image Editor RE: How to Add Apture's Social Media Toolbar to Your Big Santo Website http://bigsanto.com/pc_url_38135036 <p class="plain">big santo blog breaks down the simulation of a call to call action action buttons a technique that <a href="http://www.resumesplanet-uk.com/">affordable top cv experts</a> should also encompass when helping people aout on the various aspects to consider when writing a good cv</p> Jacky 2017-10-14T02:45:09-07:00 RE: How to Add Apture's Social Media Toolbar to Your Big Santo Website RE: It All Begins with a Click - Introducing the New Call-To-Action Buttons http://bigsanto.com/pc_url_38090832 <p class="plain"></p><div class="plain">Great post, I have seen <a link="" rel="" target="_blank" href="http://zellmeonline.com" class="plain">places to eat near me</a>  xcellent expression in your writing. 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I hope you are doing great now.<br></p> write my essay please 2017-06-02T11:37:42-07:00 RE: Text and Images - Add and Format Images - Part 2 It All Begins with a Click - Introducing the New Call-To-Action Buttons http://bigsanto.com/pc_url_31548381 <p class="plain"></p><div style="" class="plain">Call-to-Action (CTA) buttons are an essential landing page element, used to elicit a response from the visitors. Traditionally, implementing an effective button is a tedious process involving image design and animation programming. Well, not anymore.</div><div style="" class="plain"><br></div><div style="" class="plain">Introducing the new Big Santo Call-to-Action button functionality. Available as a built-in Text and Image editor element, the CTA button is a versatile tool for point-and-click creation of buttons with mouse-over animation effects. Each button features settings for custom color, size, captions, sub-captions, icon image and more.</div><div style="" class="plain"><br></div><div align="center" class="plain"><img daid="14439171" src='//0104.nccdn.net/1_5/10f/038/329/Add_and_Configure_Button.png' border="0" size="-1"><br></div><div style="" class="plain"><br></div><div style="" class="plain"><div style="">It takes just a couple of clicks to add and configure an interactive CTA button</div><div style=""><br></div><div style="">Use the new Big Santo feature to create CTA buttons that entice visitors to click.</div><div style=""><br></div><div style="">CTA buttons work well only if you do some forethought and planning. Designing the buttons has to be part of the page layout design process and to address 4 important aspects: placement, size, color and message.</div><div style=""><br></div><div style=""><b>Placement</b></div><div style=""><br></div><div style="">The location of a CTA button is critical to it's success. We recommend to give your CTA button a prominent placement, but remember to take your entire page layout into account when making this decision. Use the codeless options for button alignment, text flow and spacing to determine the best spot for the button.</div><div style=""><br></div><div style=""><i>Draw attention with prominent positioning</i></div><div style="">Besides the obvious placement at the top of the page or at least above the fold, you have additional location options for increasing button conversion rates. Putting a CTA button on a distinguished area such as padded section is another way of making it stand out. If you choose a placement in the center - align the button horizontally in the center of the page to draw attention to it.</div><div style=""><br></div><div style=""><i>Use whitespace to detach CTAs from other elements</i></div><div style="">Whitespace can transform a page design in various ways. Some of them are purely aesthetic,  while in terms of CTA buttons white space has a tangible impact on their effectiveness.</div><div style=""><br></div><div style="">Separating the button from areas with other design elements gives it visibility and makes the page feel less cluttered. If you think that a CTA button is not big enough to stand out, first try surrounding it with whitespace. Be careful not to exaggerate, otherwise you’ll loose the logical connection between the page elements.</div><div style=""><br></div><div align="center"><img daid="14439172" src='//0104.nccdn.net/1_5/3c2/348/2c9/Surround_Button_with_Whitespace.png' border="0" size="-1"><br></div><div style=""><div style=""><font style="" class="plainsmall"><i>Surround the CTA button with whitespace to make it stand out. You can easily do so, using the built-in spacing tool. </i></font></div><div style=""><br></div><div style=""><b>Size</b></div><div style=""><b><br></b></div><div style="">In cases where using white space effectively is not an option, you can use the size and shape of the CTA button to draw attention to it. The size of an element relative to its surrounding elements indicates its importance. Decide how vital certain site actions are, and size the buttons accordingly. You can do so with the help of the user-defined or pre-set options for button size and color that are available with the Big Santo CTA button feature.</div><div style=""><br></div><div style="">Here are some tips on how to draw visitor attention by changing the CTA button size:</div><div style=""><br></div><div style=""><i>CTA button size vs the surrounding elements</i></div><div style="">If the button is placed above the fold, and in order to grab visitor attention, the CTA button should be roughly 20% larger in width than the website logo element. Another easy test is to do the “5-pixel blur screenshot” test - apply a 5-pixel blur to a screenshot of the webpage and make sure that the CTA button is still visible.</div><div style=""><br></div><div style="">C<i>TA button size vs the less important call-to-actions</i></div><div style="">To indicate the importance of the primary call-to-action with respect to other actionable items, you can vary their sizes. Remember that the primary CTA button needs to command attention without overwhelming the page design.</div><div style=""><br></div><div align="center"><img daid="14439173" src='//0104.nccdn.net/1_5/10f/038/329/Button_Size.png' border="0" size="-1"></div></div><div style=""><div style=""><font style="" class="plainsmall"><i>You can select the preferred button size from a convenient drop-down menu to apply it.  </i></font></div><div style=""><br></div><div style=""><b>Color and Appearance</b></div><div style=""><br></div><div style="">We’ve combined color theory with marketing best practices to help you create great CTA buttons. Colors are a powerful tool for encouraging feelings that lead to a desired action. You can guide website visitors to make the choices you want them to make just by using the correct colors and color combinations.</div><div style=""><br></div><div style=""><i>Use contrasting colors for primary CTAs</i></div><div style="">When speaking of contrasting colors we actually refer to complementary colors that are located on the opposite of one another on the color wheel. When placed next to each other, compliments make each other appear brighter.</div><div style="">    </div><div style=""><i>Background vs foreground color contrast</i></div><div style="">To make a CTA button stand out by changing its color,  give it the complementary color of the background color.</div><div style=""><br></div><div style=""><i>Color contrast vs surrounding elements</i></div><div style="">For large buttons, choose a color that is less prominent compared to surrounding elements and the background. For smaller buttons you may want to choose a complementary color. But whatever color you choose, make sure you design the button in such a way that it is noticeable without interfering with the overall design.</div><div style=""><br></div><div align="center"><img daid="14439174" src='//0104.nccdn.net/1_5/3c2/348/2c9/Button_Color.png' border="0" size="-1"></div></div><div style=""><b>Animations</b></div><div style="">Another approach to improving the visual impact of a CTA button is to animate it. The new Big Santo CTA buttons make this previously time-consuming task a breeze. It only takes a couple of clicks to bring a static button to life and make it glow, shake, pulse and more!</div><div style=""><br></div><div style="">You can choose from 7 mouse-over transitions like dissolve, move up and enlarge. This feature reveals the mouse-over captions and subcaptions in a way that promotes attention and ensures the effectiveness of the CTA message.</div><div style=""><br></div><div style="">In cases where you need to focus attention on a primary CTA button in an unobtrusive, but eye-catching way, use the 6 highlight animations. These effects are not triggered upon user action, but rather animate the button every 30 seconds by making it shake, move up and down, glow and more. Once enabled, this feature greatly improves the button visibility, serving as a visual reminder.</div><div style=""><br></div><div style=""><b>Message</b></div><div style="">The CTA button feature allows for easy creation of customizable captions and sub-captions for the default and mouse-over states of the button. The text is editable and allows for testing different messages without time-consuming and costly redesigns. You can easily create effective CTA button messages by simply following the steps below.</div><div style=""><br></div><div style=""><b>Button Caption</b></div><br></div><div align="center" class="plain"><img daid="14439175" src='//0104.nccdn.net/1_5/3c2/348/2c9/CaptionSubcaption.png' border="0" size="-1"><br></div><div style="" class="plain"><div style=""><font style="" class="plainsmall"><i>Formulating winning button captions is all about finding the right emotional triggers.</i></font></div><div style=""><br></div><div style=""><b><i>Keep it short</i></b></div><div style="">Just follow this simple rule of thumb: 3 words or less.</div><div style=""><br></div><div style=""><b><i>Communicate sense of urgency or scarcity</i></b></div><div style="">Suggestions to perform an action will be effective if you create a sense of urgency or scarcity. Using words such as "now" or "immediately" convey such urgency. Create scarcity with messages like “Only 5 products left” to employ the law of supply and demand. The less the supply is, the greater the demand will be. Remember to include numbers when you apply urgency or scarcity. Replace “Only a few products left” with “Only 10 products left”. People trust numbers.</div><div style=""><br></div><div style=""><b><i>Use command verbs with an implied benefit</i></b></div><div style="">If you don’t include verbs, visitors will not be encouraged to take action. It’s proven that strong action verbs draw attention. Examples of such strong verbs are Buy, Shop, Watch, Compare, Download; Examples of weak verbs are Click, Get, Try, See, Read.</div><div style=""><br></div><div style=""><b><i>Be specific about the exact desired action</i></b></div><div style="">The words should describe the action or result of the CTA. When possible, avoid using “OK” or “Cancel” as it requires reading the surround text to understand the meaning of the button.</div><div style=""><br></div><div style=""><b><i>Button Sub-caption</i></b></div><div style="">The button sub-caption is used to overcome visitor’s hesitation to take action. The hesitation usually stems from thinking that an action will be difficult, costly or unsafe. Another reason for hesitation is the lack of information of what happens after the click.  Take care of these concerns to improve the number of button conversions.</div><div style=""><br></div><div style=""><b><i>Tell the visitors that taking the action is easy</i></b></div><div style="">Use statements such as “no forms to fill”, “one-click”, “takes only 30 seconds”</div><div style=""><br></div><div style=""><b><i>Give the visitors a peace of mind</i></b></div><div style="">Answer anticipated questions that visitors may want to ask before taking the action. Point out that taking the action is safe. For example, indicate that their credit cards won’t be charged at this point, that there is a money-back guarantee or that they can always opt out of the newsletter.</div><div style=""><br></div><div style=""><b><i>Set expectations</i></b></div><div style="">Give additional information on what the visitors will get or what will happen after taking the action.</div></div><p class="plain"></p> Big Santo 2013-10-15T10:48:48-07:00 It All Begins with a Click - Introducing the New Call-To-Action Buttons RE: Text and Images - Add and Format Images - Part 2 http://bigsanto.com/pc_url_26700838 <p class="plain">I have watched your text and images editor and used it. It is really a great improvement. I hope you will also improve more your interface. We need to upload our <a link="" target="_blank" href="http://skmediagroup.com/" class="plain">corporate video production</a>.</p> skmediag 2012-09-09T02:11:46-07:00 RE: Text and Images - Add and Format Images - Part 2 Text and Images - Add and Format Images - Part 2 http://bigsanto.com/pc_url_24862743 <p class="plain">We are very excited to announce the release of second batch of improvements in the most often used component in Big Santo: the Text and Images editor. The goal of this release was to simplify the management of images for novice users, while at the same time unleash the power of the web to more experienced users.</p><div class="plain"><br></div><div class="plain"><img width="235" align="right" src='//0104.nccdn.net/1_5/1d1/2d7/06e/Screen-Shot-2012-05-10-at-10.17.20-PM.png' style="margin: 15px 0px 15px 15px;float: right" bmargin="15" height="408" border="0" daid="12167348" rmargin="0" lmargin="15" tmargin="15" keep_prop="1">At first sight you will notice the image properties panel is significantly simplified with just three settings: Image Size, Caption and Alignment. But with the simple flip of the Advanced switch, you get all the options available before plus a lot more in the newly redesigned panel.   <br><img align="left" src='//0104.nccdn.net/1_5/1d1/2d7/06e/Screen-Shot-2012-05-10-at-10.26.36-PM.png' style="margin: 15px 15px 15px 0px;float: left" bmargin="15" border="0" daid="12167389" tmargin="15" lmargin="0" rmargin="15"><br>Another major improvement in this release is the ability to set a different image that will appear when you roll-over an image, and what transition effect should be used between these two images. Having roll-over images can greatly increase the interactivity of your web site, and can be used to create attractive call-to-action buttons. See example of this feature in action below (roll-over the image) as well as on <a link="" target="_blank" href="http://support.premium-webhelp.com/transitions.html" class="plain">this demo page</a>.</div><div class="plain"><br></div><div class="plain">In addition to the rollover image options, we are also introducing a new stock image library which will allow you to use stock images and icons on any of your pages. You can choose one of several collections of images and filter the images in a collection by keywords. </div><div class="plain"><br></div><div class="plain">Once the stock image has been added in the Text and Image editor, you can use it as any normal image, except that you can’t edit it. </div><div class="plain"><br></div><div class="plain">Learn more about the new Library features, and how to create rollover images in just a few clicks by following our <a link="" target="_blank" href="http://support.premium-webhelp.com/text_and_images_image_panel.html" class="plain">detailed tutorial</a> and in these <a link="" target="_blank" href="http://support.premium-webhelp.com/transitions.html" class="plain">examples</a>.</div><font class="plain"> </font><p class="plain"></p> Big Santo 2012-05-22T12:02:52-07:00 Text and Images - Add and Format Images - Part 2 A Rockin' New Text & Image Editor http://bigsanto.com/pc_url_24247260 <p class="plain">We received lots of enthusiastic reactions to the new Text and Image editor update. So many of you were eager to get started with the new features, that we decided to split this release into several smaller updates, in order to get them to you sooner.</p><div class="plain"><br></div><div class="plain">Recently we released the improved Link Interface. There has been a complete overhaul of its design and functionality, giving you more control over how you create links on your website.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/1ce/090/1f2/InsertLinkRTE.png' daid="11989438" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain"><br></div><div class="plain">Besides the Text and Image editor, you'll find the updated Link Interface in the Page Image Slideshow, Section Tab options, Form action, Members Login, Galleries and Navigation Items options.</div><div class="plain"><br></div><div class="plain">Jump in right away by <a link="" target="_blank" href="http://www.bigsanto.com/login.html" class="plain">logging in to your account</a> or read on to find out what is new.</div><div class="plain"><br></div><div class="plain"><font class="heading1">Improved Workflow</font></div><div class="plain">The first thing you'll notice when you open the pull-down menu, is that the list of pages from your site that appears inside the pull-down menu, are much better organized. The pages now appear grouped and indented if they are in folders.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/371/258/10e/InsertLinkRTE2.png' daid="11989439" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain">You'll see an anchor icon appear next to any page that contains one or more anchor links. Clicking on the triangle next to the icon, will lists all anchors on that page. Linking to any place, on any page on your site, was never this easy!</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/026/098/21e/InsertLinkRTE3.png' daid="11989440" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain">When you are linking images, a new { Image Lightbox } option will appear in the Link Interface. Selecting this option will create a link that opens the full-size image in a lightbox-style window. This new functionality will replace the Zoom application. </div><div class="plain"><br></div><div class="plain">Typing the name or URL of any page into the Link text box, will instantly update the pull-down menu and filter the pages shown to match your search criteria.</div><div class="plain"><br></div><div class="plain">Passing your mouse cursor over a page name in the pull-down menu a new tooltip will appear,  that will show the name and the URL of that page. This comes in extremely handy when you have multiple pages with the same or similar names.</div><div class="plain"><br></div><div class="plain"><font class="heading1">New Image Editor</font></div><div class="plain">Big Santo users have come to rely on our fully-integrated image editor for correcting their photos before adding them to the pages of their website.</div><div class="plain"><br>What you may not have realized, is that the editor itself was provided by a service called Picnik. A few weeks ago, <a link="" target="_blank" href="http://blog.picnik.com/2012/01/official-announcement-picnik-is-closing/" class="plain">Picnik announced</a> they would shut down the service on April 19, 2012.</div><div class="plain"><br>Without wasting much time over the loss, we immediately started to look for a replacement.</div><div class="plain"><br>Picknik has been replaced with <a link="" target="_blank" href="http://www.aviary.com/" class="plain">Aviary</a> as the new, fully-integrated image editing tool.</div><div class="plain"><br><img src='//0104.nccdn.net/1_5/130/3b0/2dd/Aviary_Editor.png' daid="11989807" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br><br>Aviary is a photo-editing platform that works just as seamlessly with Big Santo as you are used from Picnik.</div><div class="plain"><br>Aviary offers a number of great tools to spruce up the photos you add to your website. These include, among others, tools for correcting and enhancing brightness and color balance, adjustment tools to adjust orientation, cropping and sharpness, even tools to remove red eyes and whiten teeth. In addition, Aviary also offers about a <a link="" target="_blank" href="http://www.aviary.com/features" class="plain">dozen beautiful stylistic</a> effects to make your photos pop.</div><div class="plain"><br>You can access Aviary by clicking the Edit button that appears after you upload an image in the Text and Image Editor, Image Galleries, Form Editor, Page Image Options, as well as in Customize Design > Custom Site Background and Custom Site Ornaments.</div><div class="plain"><br></div><div class="plain"><font class="heading1">Different Link Types</font></div><div class="plain">To add an external link, all you have to do is click inside the text box of the Link Selection Interface, and start typing. The set button [ICON] becomes green as soon as you've entered a valid link to help you reduce the chance of entering invalid web addresses.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/026/098/21e/InsertLinkRTE4.png' daid="11989441" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain">Linking to an email is as simple as typing a valid email address into the text area. You can even link to a phone by just typing tel: followed by the phone number. Linking to an external secure (https) page requires that the URL starts with https://.</div><div class="plain"><br></div><div class="plain">Whether you select a page to link to from the pull-down menu, or enter it manually, a valid link is automatically indicated by an icon that appears in front of the link address, specifying the type of link. Big Santo has different icons for internal pages, normal (http) and secure (https) external links, email addresses, and phone numbers.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/1ce/090/1f2/iconLibrary.png' daid="11989442" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain"><br></div><div class="plain"><font class="heading1">Advanced Options</font></div><div class="plain">When advanced options is enabled for the Text and Image editor, the Link interface shows several additional options.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/026/098/21e/InsertLinkRTE5.png' daid="11989443" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain"><font class="heading1">New or Same Window</font></div><div class="plain">By default, all internal links open in the current browser window, while all external links open in a new tab or window. With the advanced options enabled, you can change this behavior any way you want and have full control over where you want your links to open.</div><div class="plain"><br></div><div class="plain"><font class="heading1">Open in Lightbox</font></div><div class="plain">New is that the pull-down menu now includes a Lightbox option. Instead of sending your website visitors to a different site, you can opt to show content you are linking to inside a lightbox, layered on top of your site. Note: this is different from the { image lightbox } mentioned earlier.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/1ce/090/1f2/contentInLightbox.png' daid="11989444" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain"><font class="heading1">More Search Engine Control</font></div><div class="plain">When search engines index the web, they look for links on pages that they already know, to find new content. This is how your new articles get automatically found by Google and other search engines.</div><div class="plain"><br></div><div class="plain">Sometimes you don't want a certain page to be indexed by search engines. One way to achieve this is by creating a so-called "nofollow" link any time you link to that particular page. The new No Follow option in our Link interface lets will automatically create a link that instructs search engines not to follow or index the page you are linking to.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/026/098/21e/InsertLinkRTE6.png' daid="11989445" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain">This is just a quick overview of the most significant changes and updates of the Link interface. Let us know in the comments below what you think of the update</div><font class="plain"> </font><p class="plain"></p> Big Santo 2012-04-25T09:23:11-07:00 A Rockin' New Text & Image Editor Take Control of Social Sharing http://bigsanto.com/pc_url_22022642 <p class="plain">Has this ever happened to you: you are excited to share your freshly published website or page with your Facebook friends, but when you paste the URL into Facebook's status box, Facebook does not find all the images or gets the title or description wrong?</p><div class="plain"><br></div><div class="plain">Today we are launching Social Sharing, which gives you full control again over your page titles, page descriptions and thumbnail images as your content is shared on Facebook and Google+.</div><div class="plain"><br></div><div class="plain">You can define Social Sharing settings for each page individually in the Page Options Panel, or for your entire site in the Site Properties Panel. As with Search Engine Optimisation, Page Options will override site-wide settings.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/33b/2d0/125/PageOptionsScreenshot.png' daid="11404650" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain">What's even better is that if you have already defined titles and descriptions in Search Engine Optimization, Social Sharing can directly use those. As you can see, you are in full control of how your content gets shared!</div><div class="plain"><br></div><div class="plain">Big Santo's Social Sharing uses a technology called Open Graph, which was originally published by Facebook but has since been adopted by Google for its +1 sharing.</div><p class="plain"></p> Big Santo 2012-01-23T09:33:38-08:00 Take Control of Social Sharing Create a Great Facebook Page Tab in Minutes http://bigsanto.com/pc_url_18671547 <p class="plain"></p><div class="plain">Social media has become one of most important marketing channels for small and medium-sized businesses (SMBs), and Facebook - with almost 700 Million users - is the social network of choice. Having an attractive and useful page on Facebook not only helps you engage with your existing clients, it can also bring you new customers.</div><div class="plain"><br></div><div class="plain">Today we are very excited to release our new Facebook page layout, which makes creating your own custom Facebook Page tab as easy as any page in Big Santo. Using the new page layout, you can unleash the full power of Big Santo on your Facebook Page.</div><div class="plain"><br></div><div class="plain">You can add custom tabs to your Facebook Page, where the content of each tab comes from your Big Santo site. Inside each tab, you can add any content, including our gorgeous image galleries and our powerful applications like the Appointment Scheduler or the soon to be released Gift Card and Deals application.</div><div class="plain"><br></div><div class="plain">You can choose to keep the design of your Facebook Page tab consistent with your web site design or use a Facebook-like color theme.</div><div class="plain"><br></div><div class="plain">By using section groups, you can create multi-page mini-websites that will show up as a tab on your Facebook page. Having all Big Santo features at your disposal creates endless possibilities for your Facebook Page, limited only by your creativity.</div><div class="plain"><br></div><div class="plain">The new Facebook layout is available now for all Big Santo business subscribers. To get access to it, all you have to do is to re-apply your current design by going to Control Panel > Change Design and clicking Apply.</div><div class="plain"><br></div><div class="plain">The next time you create a new page or open the Page Options, you will see the Facebook layout option.</div><div class="plain"><br></div><div class="plain">To learn how to create your own custom Facebook Page with Big Santo, watch the video below.</div><div class="plain"><br></div><div class="plain"><b>Note:</b> <i>L</i><i>ist of Big Santo Apprentice based designs: Atlas, Atlas B, Atria, Atria X, Atria X Light, Chara, Electra, Kuma, Meissa, Mira, Pasta Arc, Pasta Oval, Polaris, Sirius, Sirius Light, Vega, Vega Light</i></div><div class="plain"><br></div><div class="plain"><iframe width="640" allowfullscreen frameborder="0" src="http://www.youtube.com/embed/bbfk45kRaac" height="390"></iframe><br></div><p class="plain"></p> Big Santo 2011-07-07T19:07:46-07:00 Create a Great Facebook Page Tab in Minutes Sneak Peek: Gift Card and Deals Application http://bigsanto.com/pc_url_18605929 <p class="plain"></p><div class="plain">Did you know that gift cards and daily deals are a great way to increase revenue and drive new customers? With <a link="" target="_blank" href="http://evolvingsolutions.ca" class="plain">Evolving Solutions</a> experience with group buying at <a link="" target="_blank" href="http://howshegoin.ca" class="plain">How She Goin</a>, Big Santo's upcoming Gift Card and Deals application, you will be able to add these to your website with just a few clicks.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/356/370/12c/deal_bigsanto.png' daid="10229488" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain">Gift cards are a great way to say “Thanks”, “Happy Birthday” or simply “Hi there” and with the new application you can enable your website visitors to buy and send printable gift cards with ease. Also you can run your own Groupon®-style daily deals and give your customers time-limited discount on certain products or services. You can limit the number of deals that are sold, as well as the period during which the offer is valid, and the built-in Facebook and Twitter integration can share your deal with the social network of your site visitors.</div><div class="plain"><br></div><div class="plain">This application is not yet officially released, but we will let you know when it is ready.  If you want to know right away, please <a link="" target="_self" href="/main_page.html" class="plain">sign up for our mailing list on our home page</a>. (bottom of the page)</div><div class="plain"><br></div><div class="plain"><br></div><font class="plain"> </font><p class="plain"></p> Big Santo 2011-07-04T11:24:32-07:00 Sneak Peek: Gift Card and Deals Application Facebook application update http://bigsanto.com/pc_url_18121225 <p class="plain"></p><div class="plain">Today we are releasing an update to our Facebook Social Plugin application. Facebook social plugins are a great way to let your website visitors share the content on your site with their friends.</div><div class="plain"><br></div><div class="plain">The new update includes the latest Facebook social plugin; the Send button, as well as an overhaul of the interface, which makes setting up social sharing easier than ever.</div><div class="plain"><br></div><div class="plain"><b>New: the Send button</b></div><div class="plain"><b><br></b></div><div class="plain">Almost a year after the introduction of the Like button, Facebook introduced the Send button. While the Like button lets site visitors quickly share content they like with all their friends, the new Send button lets them share it with just a group of friends. The Send button lets your website visitors send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual.</div><div class="plain"><br></div><div class="plain">You can add a Send button to your Big Santo site in two ways.</div><div class="plain"><br></div><div class="plain"><b>1</b>. <b>Standalone Send button.</b> Add the Facebook application to any content area on any page of your site by selecting the application from the Add Content menu and clicking on one of the green areas that appear. In the Facebook Social Plugin Application Panel select the Send button plugin type. Click Add to add the button to the page.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/3db/0fd/2c4/SKFacebookSendButton.png' daid="10110014" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain"><b>2. Combined Like and Send button.</b> If you want to offer both Send and Like buttons to your visitors, select the Like button plugin type from the Facebook Social Plugin Application Panel. You'll have to enable Advanced settings and check the Send button checkbox.</div><div class="plain"><br></div><div class="plain"><img src='//0104.nccdn.net/1_5/3db/0fd/2c4/SKFacebookLike-SendButton.png' daid="10110015" bmargin="0" tmargin="0" rmargin="0" lmargin="0" border="0"><br></div><div class="plain"><br></div><div class="plain">Besides the new Send and Like buttons, you can use the Facebook Social Plugin application to add a Like Box, Activity Feed, Recommendations, Activity Stream and Facebook Comments to your Big Santo website, all with just a few clicks of the mouse.</div><div class="plain"><br></div><div class="plain"><b>Metrics</b></div><div class="plain"><b><br></b></div><div class="plain">Did you know that Facebook offers real-time metrics for the Send button in the Insights Dashboard? To set this up, just <a link="" target="_blank" href="https://developers.facebook.com/docs/insights/" class="plain">claim your domain</a> and you will receive statistics of how many visitors have seen the Send button, how many messages they have sent through it, and how many times others have clicked on the links sent through the Send button.</div><div class="plain"><br></div><div class="plain"><b>Interface changes</b></div><div class="plain"><b><br></b></div><div class="plain">When you open the Facebook Social Plugin application, you'll notice we've made some minor changes to the way things look. The panel is now a bit wider to accommodate the new plugin and we've moved everything but the required settings under advanced settings. You have one click access to these settings if you need them through the Advanced settings switch at the bottom right of the panel.</div><div class="plain"><br></div><div class="plain">As a result, the new interface is a lot cleaner and makes setting up Facebook social plugins less confusing, quicker and easier.</div><div class="plain"><br></div><div class="plain">We hope you enjoy the new functionality and look forward to your feedback in the comments.</div><p class="plain"></p> Big Santo 2011-06-07T08:22:51-07:00 Facebook application update What Web Browser Do You Use? http://bigsanto.com/pc_url_17895985 <p class="plain"><img width="150" align="right" src='//0104.nccdn.net/1_5/399/258/1ae/GChrome.png' style="margin: 15px 0px 15px 15px;float: right" bmargin="15" height="150" border="0" daid="10059793" lmargin="15" rmargin="0" tmargin="15" keep_prop="1">When Google released the first version of its Chrome browser, many believed it would have a major influence, but almost no one expected things to happen this fast. Now, just over two years later, Google's Chrome holds the <a link="" target="_blank" href="http://gs.statcounter.com/" class="plain">third spot in terms of market share with 14.85%</a>, and its growing fast, unlike any other browser.<br><br>Chrome has proven to be one of the fastest browsers. It runs excellently on even the most modest computer, making it ideal for home and office use.<br><br>At Big Santo, we have worked hard to provide full support for the most widely used browsers, and now this includes Chome. Earlier this week, we launched our application in the Chrome Web Store that lets Chrome users create a new account and log in to their Big Santo website with just one click. And of course now our Admin interface fully supports Google Chrome.<br><br>If speed and stability are important for you, we recommend you try <a link="" target="_blank" href="http://www.google.com/chrome" class="plain">Google Chrome</a>. Of course you can use any other supported browser (IE, FireFox, Safari).</p> Big Santo 2011-05-26T06:42:27-07:00 What Web Browser Do You Use? New Application: News and Events http://bigsanto.com/pc_url_17176156 <p class="plain"></p><div class="plain">Do you know that sharing news and upcoming events with your visitors can help drive more traffic to your website? It also keeps visitors on your site longer, giving you a better chance to turn them into customers.</div><div class="plain"><br></div><div class="plain"><img width="850" src='//0104.nccdn.net/1_5/017/00a/02a/news_events_screenshot.png' bmargin="0" height="204" border="0" daid="7293396" rmargin="0" lmargin="0" tmargin="0" keep_prop="1"><br></div><div class="plain"><br></div><div class="plain">Big Santo recently released its News and Events application, which makes it super-easy to add short news items and upcoming events to your website in a neat and visually appealing way. You can use an existing news source like a famous blog or online magazine, or you can manually create your own content.</div><div class="plain"><br></div><div class="plain">Using existing news sources that are relevant to your business is a great way to keep your site fresh and engaging. Once you set it up, the site will run on auto-pilot, regularly bringing in new content. And with so many businesses who don't update their websites very often, this will make your website stand out. While adding this type of content engages your visitors, don't expect this to improve your search engine ranking.</div><div class="plain"><br></div><div class="plain">Creating original content has a direct impact on search results.  It is a long-term investment that will help improve your site's overall search engine ranking, but is more time-consuming. One good approach to use our News and Events application in manual content mode to announce upcoming events such as enrollments, trainings, conferences, etc, that may be of interest to your visitors. In this mode the application can be configured to hide any past events automatically, so you don't have to remove them manually.</div><div class="plain"><br></div><div class="plain">To learn more how to use this application, <a link="" target="_blank" href="http://support.premium-webhelp.com/applications/news-events.html" class="plain">check our tutorial</a> or watch this brief overview:</div><div class="plain"><br></div><div class="plain"><center><object width="437" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" id="viddler_e29232ab" height="282"><param value="http://www.viddler.com/player/e29232ab/" name="movie"/><param value="always" name="allowScriptAccess"/><param value="true" name="allowFullScreen"/><embed width="437" allowFullScreen="true" src="http://www.viddler.com/player/e29232ab/" allowScriptAccess="always" name="viddler_e29232ab" type="application/x-shockwave-flash" height="282"></embed></object></center><br></div><font class="plain"> </font><p class="plain"></p> Big Santo 2011-04-13T06:57:55-07:00 New Application: News and Events How to Add Apture's Social Media Toolbar to Your Big Santo Website http://bigsanto.com/pc_url_14298647 <p class="plain"></p><div class="plain">Turning your website into a hub for social interaction used to involve linking your site's visitors to a long list of external social media Web sites, or adding lots of widgets and buttons to your web pages. Now there are better ways to make your website more interactive and easier to manage.</div><div class="plain"><br></div><div class="plain"><a link="" target="_blank" href="http://www.apture.com/" class="plain">The Apture Site Bar</a> is a new way to give readers more information without leaving the page. this is what <a link="" target="_blank" href="http://www.apture.com/" class="plain">Apture</a> authors says about the toolbar, but i’ll try to describe what is this toolbar can do for you, once your visitor scroll down on your blog, this bar will appear loaded with some great features.</div><div class="plain"><br></div><div class="plain"><ul><li class="plain">Share on facebook button with a counter.</li><li class="plain">Tweet this for twitter button with a counter.</li><li class="plain">Share on email</li><li class="plain">Search box with jquery, and this mean that your visitor don’t have to leave the page when he search for another content.</li><li class="plain">When your visitor can select any part of your posts text small button will appear that says Search</li><li class="plain">You can customize it with your own logo.</li></ul></div><div class="plain"><br></div><div class="plain">See for yourself:</div><div class="plain"><br></div><div class="plain"><iframe width="400" frameborder="0" src="http://player.vimeo.com/video/13682749" height="300"></iframe><p><a link="" href="http://vimeo.com/13682749">Apture: Search. Explore. Experience.</a> from <a link="" href="http://vimeo.com/user511769">Tristan Harris</a> on <a link="" href="http://vimeo.com">Vimeo</a>. <br></div><div class="plain"><br></div><div class="plain">This is all you need to do to add it to your website:</div><div class="plain"><br></div><div class="plain"><ul><li class="plain">Your website address:</li><li class="plain">Your email:</li><li class="plain">Upload a Logo or Set Title</li><li class="plain">Pick your bar color</li></ul></div><div class="plain"><br></div><div class="plain">Click Get my bar.  Copy the code and now login to your Big Santo account, and add the code as an HTML snippet to your website.</div><div class="plain"><br></div><font class="plain"> </font><p class="plain"></p> Big Santo 2010-11-19T08:07:37-08:00 How to Add Apture's Social Media Toolbar to Your Big Santo Website 4 Easy Steps You Can Take to Improve Your Search Engine Ranking Right Now http://bigsanto.com/pc_url_12478218 <p class="plain">The new Page Options interface that we released yesterday is a great opportunity to take another look at your site's search engine optimization.<br><br>In May 2010, Google's head of webspam Matt Cutts and a team of Google experts held a public review of a number of real websites, in which they commented on what each of the sites reviewed could do to improve their search result ranking.  The video - it is over an hour long - is <a link="" target="_blank" href="http://www.youtube.com/watch?v=7Hk5uVv8JpM&feature=player_embedded" class="plain">available on YouTube</a> and, if you can spare the time, is tons of fun to watch.<br><br>The new Page Options Big Santo interface  makes search engine optimization a snap.<br><br>Based on the advise from Matt Cutts and his team, the following are several easy steps you can take, right now, to start improving your search result ranking.<br><br>We will start by open the Page Options panel; go to Control Panel > Page Options.<br><br>In the window that opens, we'll scroll down to the Search Engine Optimization section and click the arrow on the side. A new panel with search engine optimization options will open.<br><br>We'll go through the various options step by step.<br><br><b>Step 1. Page address</b><br><br>The first box, labeled Page URL, lets us set a custom URL for our page.<br>A URL is part of the address where your visitors will find your page online and should say something about the content of the page. Give pages a meaningful address so your visitors can easily find and remember where content on your site is.<br><br>You could, for example, use a shorter version of the page title as its address.<br><br><img width="500" src='//0104.nccdn.net/1_5/2b1/20f/0fd/url.png' bmargin="0" height="231" border="0" daid="6036339" tmargin="0" rmargin="0" lmargin="0" keep_prop="1"><br><br><br><b>Step 2. Page title</b><br><br>One of the most important things in search engine optimization is the page title.The page title is used as the title for results on search result pages by Google and other search engines. This is probably the first text that users will see about your site and often the only thing a user looks at before deciding whether to click the link and visit your site or not.Use it to make an impression, be bold, post a call to action, whatever fits the topic of your site.<br><br>We'll enter the page title in the second box in the Search Engine Optimization section, labeled Page Title.<br><br>The page title should be different for every page on your site and reflect, in a few words, the content of the page.  When referring to your product or services, try to use words that your customers would use. Don't use jargon or specialized terminology.<br><br><img width="500" alt="" src='//0104.nccdn.net/1_5/2b1/20f/0fd/title.png' bmargin="0" height="231" border="0" daid="6036340" title="" lmargin="0" rmargin="0" tmargin="0" keep_prop="1"><br><br>For more on writing great titles for your pages, <a link="" target="_blank" href="http://www.seomoz.org/blog/best-practices-for-title-tags" class="plain">see this article on SEOMoz.</a><br><br>See also the full description of the Page Options panel in our <a link="" target="_blank" href="http://support.premium-webhelp.com/home.html" class="plain">online tutorials.</a><br><br><b>Step 3. Page Keywords<br><br></b>Though keywords have become less important in recent years than they used to be, adding Page Keywords that describe your product or service can still help search engines help your customers find your pages.  As always; use words that your customers would use, avoid using jargon or specialized terminology.<br><br><img width="500" src='//0104.nccdn.net/1_5/2b1/20f/0fd/keywords.png' bmargin="0" height="231" border="0" daid="6036341" tmargin="0" rmargin="0" lmargin="0" keep_prop="1"><br><br><b>Step 4. Page description</b><br><br>The last box in the Search Engine Optimization section of the Page Options windows is the Page Description text box. The text you enter here is what search engines use on the search result page, immediately underneath your page title. It is what Google calls a "<a link="" target="_blank" href="http://www.youtube.com/watch?v=vS1Mw1Adrk0&feature=player_embedded" class="plain">snippet</a>".This text should provide a brief description of the page content, but also is an opportunity for you to draw potential clients to your site.<br><br>Write one or two succinct sentences that sum up the content of your page, try to use keywords again.<br><br><img width="500" alt="" src='//0104.nccdn.net/1_5/2b1/20f/0fd/description.png' bmargin="0" height="231" border="0" daid="6036342" title="" lmargin="0" rmargin="0" tmargin="0" keep_prop="1"><br><br>And that is all there is to it!<br><br>Remember; the page options you set in this window only apply to the current page of your site. You will have to do this for every single page on your site.  But then again, all of these should be different for every page on your site anyway.<br><br>These three easy steps should go a long way in making sure your customers can find you online. <br><br>With Big Santo's new Page Options interface, doing your own search engine optimization has become so easy, why not start today?<br><br>Let us know in the comments what you have done to improve your search result ranking and how you draw new customers to your site.<br></p> Big Santo 2010-07-09T07:27:11-07:00 4 Easy Steps You Can Take to Improve Your Search Engine Ranking Right Now